Many tenants that are employed with enough income find a security deposit a barrier to entry.
A prospect tenant applied and qualified to lease an apartment. A security deposit and the 1st month's rent was required. Prospect tenant had the 1st month's rent but not the security deposit. Landlord said, "That's alright, I can contract to take out a guarantee with Jack and Landlords on your behalf; then we're covered for damages up to your first month's rent amount. But you will still pay the cost of the guarantee each month in addition to your rent. After I receive your rent each month, I then pay the guarantee company. Or, you may subscribe at Jack and Landlords to have your checking directly drafted each month for the monthly guaranty payment amount.
The cost is 65% of your month's rent paid over 12 equal payments. After the twelfth payment, payments drop off and your guarantee stays effective until you terminate your lease. Payments are non refundable but you can lease today."
Good bye to security deposits and hello to tenancy with Jack and Landlords.